WHO ARE WE?
Apeiron - an ancient greek word meaning boundless or limitless. That's exactly what we believe about human potential. Challenges? They're simply a part and parcel of being human - and that's a good thing. When you embrace them, you unlock the freedom to grow, evolve, and become who you truly want to be.
​Whether in sport, business, or life, we're here to help you understand your mind to unlock your potential towards the performance and fulfillment you are striving for. We do this through evidence-based psychological tools, rigorously tested and proven in elite performance environments.​
We believe real change starts with real connection. That's why we take the time to truly understand you - listening, caring, and exploring your goals together. With simplicity, clarity, and action, we help you make the small, meaningful changes that last.​
Our team
JOE HICKLIN
Joe is a compassionate and highly skilled coach who works across elite sport, business, and education. He is passionate about helping clients to recognise that many performance challenges we face are part and parcel of being human. From this foundation, Joe works to introduce clear and actionable strategies that support both performance and wellbeing. His expertise spans areas such as performance under pressure, confidence, motivation, attention & focus, emotional regulation, and team dynamics.
​
Before earning an MSc in Psychology and an MSc in Sport Psychology, Joe worked for global organisations across the UK, Switzerland, Spain, and Australia, bringing a diverse life experience that helps him to connect with people of different cultures, backgrounds, and perspectives – an invaluable asset he draws on in his work with athletes and teams.